BUS1004F - Introduction To Strategy And Marketing

18 credits at NQF level 5

Entry Requirements:

Students must be in their 2ND or 3rd academic year of study or have the permission of the Head of Department of the School of Management Studies

Course Outline:

The objective of this course is to provide a general introduction to the world of business strategy and marketing for student studying non-business disciplines. The course is divided into two modules and the students will study a core selection of topics in the business strategy module and subsequently in the marketing module.