BUS1004F - Introduction To Strategy And Marketing
18 credits at NQF level 5
Students must be in their 2ND or 3rd academic year of study or have the permission of the Head of Department of the School of Management Studies
The objective of this course is to provide a general introduction to the world of business strategy and marketing for student studying non-business disciplines. The course is divided into two modules and the students will study a core selection of topics in the business strategy module and subsequently in the marketing module.