BUS3004S - Research Methods

18 credits at NQF level 7

Entry Requirements:

Students must have passed BUS2024F and BUS2023S.

Course Outline:

The aim of this course is to equip students with the skills to empirically explore simple research questions which they are likely to encounter in a business environment, as well as to critically assess empirical research. The course will take students through the research process from conceptualising a research question to choosing an appropriate research approach, designing a measurement instrument and analysing the data.