BUS3004S - Research Methods
18 credits at NQF level 7
Students must have passed BUS2024F and BUS2023S.
The aim of this course is to equip students with the skills to empirically explore simple research questions which they are likely to encounter in a business environment, as well as to critically assess empirical research. The course will take students through the research process from conceptualising a research question to choosing an appropriate research approach, designing a measurement instrument and analysing the data.