BUS3008W - Marketing Research I

36 credits at NQF level 7

Entry Requirements:

STA2020F/S; BUS2010F/S; ECO2003F and ECO2004S (or can be taken concurrently); MAM1002W OR MAM1010F and MAM1012S OR MAM1110F and MAM1112S Co-requisites: BUS3041F; BUS3043S; STA3022F

Course Outline:

The course aims to give students an in depth and practical understanding of Research in Marketing and prepare students for further commercial and scholarly research. It covers the stages of the research process including formulation of the problem, research design, data collection methods and forms, sample design, analysis and interpretation of data and report writing. A practical project will run concurrently with the lectures. Specific applications of Marketing Research are also covered.