BUS4026W - Marketing III

Course Outline:

The course consists of a number of advanced modules and electives may also be offered. Modules may include Retail Management, International Marketing, Service Marketing, B2B Marketing, Contemporary Marketing and Digital Marketing. Depending on the minimum number of students required, electives may be added or withdrawn on an annual basis. Similarly, module weights may be changed annually. Students should consult with the Marketing section to establish which modules are offered in a specific year. If resources permit students will be allowed to select from multiple modules. As a general rule, this course is available only to 4th year Business Science students.