BUS4052H - Marketing Research Project
36 credits at NQF level 8
A student must be in his/her final year of study in the Business Science degree taking BUS4050W and BUS4026W and having completed BUS3041F, BUS3043S, BUS3008W and STA3022F.
Students will be required to undertake a scholarly research project in Marketing. Students will identify and develop a research project to investigate Marketing problems. The research involves the development of a research proposal, a review of the relevant literature, data collection and data analysis. Students report these in a thesis and present their findings to a panel of assessors and their peers. Guest lectures may be invited to provide practical Marketing Research Topics.