GSB3008F - Trategy And Innovation Lab

Course Outline:

This course is structured as a lab that builds on the conceptual material taught in all the core courses. It is opened with an introduction to Strategy and then emphasises practical application of innovation concepts in real-world contexts. The strategy component will introduce students to the fundamental principles and concepts of strategic thinking and management. It will provide the opportunity for students to develop the necessary skills for strategic thinking and analysis. Students will learn about business and corporate strategy formulation relevant to the macro-environment and industry, as well as the competitive drivers which face organisations.