STA3022S - Applied Multivariate Data Analysis
36 credits at NQF level 7
STA2020F/S or STA2005S or STA2007F/S/H
The aim of the course is to create a practical working familiarity with the analysis of data, focusing on multivariate methods as applied in areas such as marketing, the social science and the sciences. Topics covered include item reliability analysis, multidimensional scaling, correspondence analysis, principal component and factor analysis, cluster analysis, discriminant analysis, classification trees and structural equation modelling.